27 min
How to Build a Buzz Around Your Brand w/Mike Ciorrocco Next Level Loan Officers
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- Arts
For longevity in the mortgage industry, our clients and referral partners have to be aware of us. How can we become more well-known in the industry? How can we approach new referral partnerships, and how do we know when we have enough partners? On this episode, branch manager at Nations Lending and host of the What Are You Made Of? podcast, Mike Ciorrocco, shares how to grow our public profiles and stop letting fear hold us back from success.
Don’t let fear of rejection get in the way of making calls. Even the most successful people on the planet have haters. -Sean Zalmanoff
Three Things We Learned From This Episode
Get known (13:00 - 14:34)
The biggest mistake LOs make is thinking everyone already knows who they are. In reality, if we want people to know who we are, we have to be consciously getting in front of them, every single day. Stay top of mind by being omnipresent.
Make the call and offer value (16:16 - 17:00)
Many of us are hesitant to make calls because we’re worried we may irritate or anger the person on the receiving end. However, if we phone potential clients or partners and ask what we can do to help them grow their businesses, they’re less likely to be upset with us. Go into calls with the heart of a servant, and odds are we’ll be rewarded.
Never stop looking for referral partners (20:18 - 22:04)
Often, LOs feel content with 4 or 5 referral partners. The problem with this is, by having such a small group of partners, we leave no room for error. Instead of a small group, cast the net and start looking for a wide range of agents who will send 1 or 2 deals a year; these add up, while taking some of the pressure off.
Guest Bio-
Mike Ciorrocco is a motivator, facilitator, podcast host, public speaker, fierce friend and coach. He is an executive manager at Nations Lending, a residential mortgage company. He and his three best friends have built one of the most profitable divisions within Nations Lending from the ground up. Mike has spoken in front of thousands of real estate agents, showing them how to grow their business not only via traditional marketing methods, but also by using outside-the-box digital and social media marketing. On his podcast, "What Are You Made Of?," he dives deep into his past to show how you can feed off good and bad experiences.
To find out more about Mike, visit https://themikecroc.com/
And for more about the podcast, Next Level LO listeners can request to join the closed What are you made of FB group.
For longevity in the mortgage industry, our clients and referral partners have to be aware of us. How can we become more well-known in the industry? How can we approach new referral partnerships, and how do we know when we have enough partners? On this episode, branch manager at Nations Lending and host of the What Are You Made Of? podcast, Mike Ciorrocco, shares how to grow our public profiles and stop letting fear hold us back from success.
Don’t let fear of rejection get in the way of making calls. Even the most successful people on the planet have haters. -Sean Zalmanoff
Three Things We Learned From This Episode
Get known (13:00 - 14:34)
The biggest mistake LOs make is thinking everyone already knows who they are. In reality, if we want people to know who we are, we have to be consciously getting in front of them, every single day. Stay top of mind by being omnipresent.
Make the call and offer value (16:16 - 17:00)
Many of us are hesitant to make calls because we’re worried we may irritate or anger the person on the receiving end. However, if we phone potential clients or partners and ask what we can do to help them grow their businesses, they’re less likely to be upset with us. Go into calls with the heart of a servant, and odds are we’ll be rewarded.
Never stop looking for referral partners (20:18 - 22:04)
Often, LOs feel content with 4 or 5 referral partners. The problem with this is, by having such a small group of partners, we leave no room for error. Instead of a small group, cast the net and start looking for a wide range of agents who will send 1 or 2 deals a year; these add up, while taking some of the pressure off.
Guest Bio-
Mike Ciorrocco is a motivator, facilitator, podcast host, public speaker, fierce friend and coach. He is an executive manager at Nations Lending, a residential mortgage company. He and his three best friends have built one of the most profitable divisions within Nations Lending from the ground up. Mike has spoken in front of thousands of real estate agents, showing them how to grow their business not only via traditional marketing methods, but also by using outside-the-box digital and social media marketing. On his podcast, "What Are You Made Of?," he dives deep into his past to show how you can feed off good and bad experiences.
To find out more about Mike, visit https://themikecroc.com/
And for more about the podcast, Next Level LO listeners can request to join the closed What are you made of FB group.
27 min