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Condition Specific Report 2023
Market share of top conditions
Supplement growth by condition
Heart health product developer action items
Beauty from within sales and growth
Condition Specific Report 2023
Market share of top conditions
Supplement growth by condition
Heart health product developer action items
Beauty from within sales and growth

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Condition Specific Report 2023

$4,295.00

What types of supplements are people buying, and why? Get the Condition Specific Report to study the driving factors behind how categories are performing.

This report includes 30 company profiles and over 150 charts covering 22 conditions such as brain health, healthy aging, beauty from within, heart health, diabetes, menopause, weight management - and more. This report showcases which consumer concerns will drive growth through 2026. So, what are some of our biggest takeaways?

  • Brain health offers a bright future with increased traction in younger audiences looking for focus and cognition support
  • As the fastest-growing condition, weight management is both a bright spot and a warning sign
  • Children’s health continues to perform amongst other categories
  • Even in the midst of a decline, immune health is $1.5 billion larger than pre-pandemic numbers

While our keystone Supplement Business Report provides a full look at the industry by category, this report outlines the market from the view of individual health conditions. This 'why' is essential for understanding the long-term trends that have staying power and what driving forces are behind them. We supply the data that makes it easier for you to build connections between headlines, behaviors, and sales.



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Each chapter contains action items to bring the insights into your day-to-day

For the MarketerFor the Product DeveloperFor the CEO/Executive

Over 150 Data Charts

30 Company Profiles

22 Health Conditions Tracked

Raw Data + PPT Slides

Sales, growth, and analysis across these health conditions

General health

Women’s health

Men’s health

Children’s health

Gastrointestinal health

Liver health

Heart health

Healthy aging

Bone health

Joint health

Healthy sleep

Brain health

Mood and mental health

Vision

Beauty from within

Cold, flu and immunity

Pre- and postnatal

Menopause

Sexual health

Weight Management

Table of Contents

Download the Table of Contents

Executive Overview

  • Key highlights and takeaways from the report. 
  • Market share of top conditions, 2022
  • Supplement sales by condition, 2018-2022
  • Supplement sales by condition, 2023e-2026e
  • Supplement growth by condition, 2018-2022
  • Supplement growth by condition, 2023e-2026e
  • Supplement market share by condition, 2018-2022
  • Supplement market share by condition, 2023e-2026e

Beauty from within

  • Key highlights and takeaways from the report. 
  • Beauty from within vs. total supplement sales and growth, 2018-2026e
  • Beauty from within supplement sales and growth, 2018-2026e
  • Top 6 beauty from within supplement ingredients by market share, 2022
  • Beauty from within supplement sales by ingredient, 2018-2026e
  • Beauty from within supplement growth by ingredient, 2018-2026e
  • Beauty from within supplement sales, growth and market share by channel, 2020-2022
  • Great Lakes Wellness Quick Dissolve Daily Beauty Collagen Peptides
  • NeoCell Hair, Skin & Nails Beauty Builder Gummies
  • OxyCeutics Gut to Glow

Bone health

  • Key highlights and takeaways from the report. 
  • Bone health vs. total supplement sales and growth, 2018-2026e
  • Bone health supplement sales and growth, 2018-2026e
  • Top 6 bone health supplement ingredients by market share, 2022
  • Bone health supplement sales by ingredient, 2018-2026e
  • Bone health supplement growth by ingredient, 2018-2026e
  • Bone health supplement sales, growth and market share by channel, 2020-2022
  • Life Extension Bone Strength Collagen Formula
  • Vital Proteins Bioactive Collagen Complex Bone and Joint Support
  • Twinlab D3 1000 + K2 Dots

Brain health

  • Key highlights and takeaways from the report. 
  • Brain health vs. total supplement sales and growth, 2018-2026e
  • Brain health supplement sales and growth, 2018-2026e
  • Top 6 brain health supplement ingredients by market share, 2022
  • Brain health supplement sales by ingredient, 2018-2026e
  • Brain health supplement growth by ingredient, 2017-2025e
  • Brain health supplement sales, growth and market share by channel, 2020-2022
  • Banyan Botanicals Focus Liquid Extract
  • NOW Foods Triple Strength Astaxanthin
  • Organifi Focus

Cold, flu and immunity

  • Key highlights and takeaways from the report.
  • Cold, flu, and immunity vs. total supplement sales and growth, 2018-2026e
  • Cold, flu, and immunity supplement sales and growth, 2018-2026e
  • Top 6 cold, flu, and immunity supplement ingredients by market share, 2022
  • Cold, flu, and immunity supplement sales by ingredient, 2018-2026e
  • Cold, flu, and immunity supplement growth by ingredient, 2018-2026e
  • Cold, flu, and immunity supplement sales, growth and market share by channel, 2020-2022
  • Aurora Nutrascience Liposomal Vitamin C
  • Emergen-C Orange Support Immunity C
  • LifeSeasons Clinical Immunity Quick-Start

Gastrointestinal health

  • Key highlights and takeaways from the report.
  • Gastrointestinal health vs. total supplement sales and growth, 2018-2026e
  • Gastrointestinal health supplement sales and growth, 2018-2026e
  • Top 6 gastrointestinal health supplement ingredients by market share, 2022
  • Gastrointestinal health supplement sales by ingredient, 2018-2026e
  • Gastrointestinal health supplement growth by ingredient, 2018-2026e
  • Gastrointestinal health supplement sales, growth and market share by channel, 2020-2022
  • Pendulum Butyricum
  • Goli Nutrition Pre + Post + Probiotics Gummies
  • NBPure Mag07

Women’s general health

  • Key highlights and takeaways from the report.
  • Women’s health vs. total supplement sales and growth, 2018-2026e
  • Women’s health supplement sales and growth, 2018-2026e
  • Top 6 women’s health supplement ingredients by market share, 2022
  • Women’s health supplement sales by ingredient, 2018-2026e
  • Women’s health supplement growth by ingredient, 2018-2026e
  • Women’s health supplement sales, growth and market share by channel, 2020-2022
  • MaryRuth’s Women’s 40+ Multi Liposomal
  • Renew Life Women’s Care Gummy
  • 1MD Nutrition BiomeMD for Women

Men’s general health

  • Key highlights and takeaways from the report.
  • Men’s health vs. total supplement sales and growth, 2018-2026e
  • Men’s health supplement sales and growth, 2018-2026e
  • Top 6 men’s health supplement ingredients by market share, 2022
  • Men’s health supplement sales by ingredient, 2018-2026e
  • Men’s health supplement growth by ingredient, 2018-2026e
  • Men’s health supplement sales, growth and market share by channel, 2020-2022
  • Iwi Men’s Complete Multi
  • Friska Men’s Daily
  • Centrum MultiGummies Men

Children’s general health

  • Key highlights and takeaways from the report. 
  • Children’s health vs. total supplement sales and growth, 2018-2026e
  • Children’s health supplement sales and growth, 2018-2026e
  • Top 6 children’s health supplement ingredients by market share, 2022
  • Children’s health supplement sales by ingredient, 2018-2026e
  • Children’s health supplement growth by ingredient, 2018-2026e
  • Children’s health supplement sales, growth and market share by channel, 2020-2022
  • Hiyahealth Kids Daily Essential
  • Smartypants Teen Guy Formula
  • Nordic Naturals Children’s DHA

Healthy aging

  • Key highlights and takeaways from the report. 
  • Healthy aging vs. total supplement sales and growth, 2018-2026e
  • Healthy aging supplement sales and growth, 2018-2026e
  • Top 6 healthy aging supplement ingredients by market share, 2022
  • Healthy aging supplement sales by ingredient, 2018-2026e
  • Healthy aging supplement growth by ingredient, 2018-2026e
  • Healthy aging supplement sales, growth and market share by channel, 2020-2022
  • Natural Factors PQQ-10
  • Quiksilver Bio-Age Reversal
  • Pure Encapsulations ResCu-SR

Healthy sleep

  • Key highlights and takeaways from the report.
  • Healthy sleep vs. total supplement sales and growth, 2018-2026e
  • Healthy sleep supplement sales and growth, 2018-2026e
  • Top 6 healthy sleep supplement ingredients by market share, 2022
  • Healthy sleep supplement sales by ingredient, 2018-2026e
  • Healthy sleep supplement growth by ingredient, 2018-2026e
  • Healthy sleep supplement sales, growth and market share by channel, 2020-2022
  • Neuriva Relax+Sleep
  • Nue Co Sleep+
  • Sandland Sleep Set

Heart health

  • Key highlights and takeaways from the report.
  • Heart health vs. total supplement sales and growth, 2018-2026e
  • Heart health supplement sales and growth, 2018-2026e
  • Top 6 heart health supplement ingredients by market share, 2022
  • Heart health supplement sales by ingredient, 2018-2026e
  • Heart health supplement growth by ingredient, 2018-2026e
  • Heart health supplement sales, growth and market share by channel, 2020-2022
  • HumanN SuperBeets Heart Chews
  • Cardio Miracle
  • Thorne Heart Health Complex

Liver health and detox

  • Key highlights and takeaways from the report.
  • Liver health and detox vs. total supplement sales and growth, 2018-2026e
  • Liver health and detox supplement sales and growth, 2018-2026e
  • Top 6 liver health and detox supplement ingredients by market share, 2022
  • Liver health and detox supplement sales by ingredient, 2018-2026e
  • Liver health and detox supplement growth by ingredient, 2018-2026e
  • Liver health and detox supplement sales, growth and market share by channel, 2020-2022
  • Gaia Herbs Liver Cleanse
  • Myrkl
  • Sol Healthy Live

Joint health

  • Key highlights and takeaways from the report.
  • Joint health vs. total supplement sales and growth, 2018-2026e
  • Joint health supplement sales and growth, 2018-2026e
  • Top 6 joint health supplement ingredients by market share, 2022
  • Joint health supplement sales by ingredient, 2018-2026e
  • Joint health supplement growth by ingredient, 2018-2026e
  • Joint health supplement sales, growth and market share by channel, 2020-2022
  • Jarrow Formulas SAMe 400
  • GNC Tamaflex Fast Acting
  • Irwin Naturals CBD + Joint Health

Menopause

  • Key highlights and takeaways from the report.
  • Menopause vs. total supplement sales and growth, 2018-2026e
  • Menopause supplement sales and growth, 2018-2026e
  • Top 6 menopause supplement ingredients by market share, 2022
  • Menopause supplement sales by ingredient, 2018-2026e
  • Menopause supplement growth by ingredient, 2018-2026e
  • Menopause supplement sales, growth and market share by channel, 2020-2022
  • Wile Perimenopause Support
  • Happy Healthy Hippie Go With The Flow
  • Equelle Menopause Symptom Relief

Mood and mental health

  • Key highlights and takeaways from the report.
  • Mood and mental health vs. total supplement sales and growth, 2018-2026e
  • Mood and mental health supplement sales and growth, 2018-2026e
  • Top 6 mood and mental health supplement ingredients by market share, 2022
  • Mood and mental health supplement sales by ingredient, 2018-2026e
  • Mood and mental health supplement growth by ingredient, 2018-2026e
  • Mood and mental health supplement sales, growth and market share by channel, 2020-2022
  • Roman Stress Relief
  • Arrae Calm
  • First Person Golden Hour

Pre- and postnatal health

  • Key highlights and takeaways from the report.
  • Pre- and postnatal vs. total supplement sales and growth, 2018-2026e
  • Pre- and postnatal supplement sales and growth, 2018-2026e
  • Top 6 pre- and postnatal supplement ingredients by market share, 2022
  • Pre- and postnatal supplement sales by ingredient, 2018-2026e
  • Pre- and postnatal supplement growth by ingredient, 2018-2026e
  • Pre- and postnatal supplement sales, growth and market share by channel, 2020-2022
  • HUM Womb Service
  • The Honest Co. Love the Bump Prenatal Once Daily
  • Nutrafol Postpartum Hair Growth Nutraceutical

Sexual health

  • Key highlights and takeaways from the report.
  • Sexual health vs. total supplement sales and growth, 2018-2026e
  • Sexual health supplement sales and growth, 2018-2026e
  • Top 6 sexual health supplement ingredients by market share, 2022
  • Sexual health supplement sales by ingredient, 2018-2026e
  • Sexual health supplement growth by ingredient, 2018-2026e
  • Sexual health supplement sales, growth and market share by channel, 2020-2022
  • Biochem TEST
  • Ancient Nutrition Male Performance
  • Pharmactive Liboost

Eye health

  • Key highlights and takeaways from the report.
  • Vision health vs. total supplement sales and growth, 2018-2026e
  • Vision health supplement sales and growth, 2018-2026e
  • Top 6 vision health supplement ingredients by market share, 2022
  • Vision health supplement sales by ingredient, 2018-2026e
  • Vision health supplement growth by ingredient, 2018-2026e
  • Vision health supplement sales, growth and market share by channel, 2020-2022
  • Bausch + Lomb Ocuvite Adult 50+
  • OmniActive Lutemax 2020
  • Designs for Health OcuForce Blue

Weight management

  • Key highlights and takeaways from the report.
  • Weight management vs. total supplement sales and growth, 2018-2026e
  • Weight management supplement sales and growth, 2018-2026e
  • Top 6 weight management supplement ingredients by market share, 2022
  • Weight management supplement sales by ingredient, 2018-2026e
  • Weight management supplement growth by ingredient, 2018-2026e
  • Weight management supplement sales, growth and market share by channel, 2020-2022
  • Hydroxycut Weight Loss +Women
  • Glucerna Hunger Smart Shake
  • Mdrive Lean

Company profiles

  • Abbott Nutrition
  • Adaptive Health
  • Alticor (Amway)
  • Ancient Nutrition
  • Bausch + Lomb
  • Bayer
  • Better Being Co.
  • Church & Dwight
  • Clorox
  • DSM
  • Gaia Herbs
  • Glanbia
  • Gryphon Investors (Metagenics)
  • HUM Nutrition
  • Iovate Health Sciences International Inc. (a division of Xiwang Foodstuffs Company Ltd)
  • Johnson & Johnson (incl. Zarbee’s)
  • Kikkoman (incl. Country Life, Allergy Research Group)
  • Life Extension
  • Life Seasons
  • Nestlé Health Science
  • Nordic Naturals
  • NOW Health Group
  • Pharmavite
  • Physician's Choice
  • Procter & Gamble
  • Reckitt
  • Ritual
  • Schwabe Group
  • Swanson
  • Unilever

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Acknowledgments and definitions

  • Acknowledgments
  • Research methodology
  • Copyright
  • Definitions

The NBJ model pulls from myriad data sources, outlined in our Methodology. Critical to our outputs are partnerships with SPINS, which powers our retail data and understanding, and ClearCut Analytics, whose Amazon data supports our e-commerce projections.

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