Fullstory Reviews & Product Details

Fullstory Overview

What is Fullstory?

Fullstory is a behavioral data and analytics platform that helps technology leaders and digital experience teams understand their digital story so they can make every interaction more human. Customer-centric enterprises rely on Fullstory to uncover and eliminate the friction buried between clicks and across workflows, turning frustrated visitors and employees into unwavering advocates. From proactively highlighting areas for optimization to triggering real-time personalization that genuinely resonates, Fullstory’s behavioral data and agentic AI provide deeper and more immediately actionable insights beyond conventional web and product analytics. Fullstory automatically collects, structures, and enriches behavioral data from digital activities like what users play and pause, what they copy and paste, where they zoom in & out, what apps are in use, and translates those behaviors into actions, insights, and recommendations. Armed with a deeper understanding of customer and employee journeys, Fullstory provides the context needed to understand customer behavior, improve digital experiences, drive intelligent automation, accelerate decision-making, and human-centered experiences that drive revenue and reduce spend, faster.

Fullstory Details
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English
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Product Description

Fullstory’s behavioral data platform helps technology leaders make better, more informed decisions. By injecting digital behavioral data into their analytics stack, our patented technology unlocks the power of quality behavioral data at scale–transforming every digital visit into actionable insights.

How do you position yourself against your competitors?

Fullstory helps technology teams develop experiences that push the boundaries of what’s possible—turning frustrated visitors and employees into unwavering advocates.


Seller

Fullstory

Description

Fullstory’s behavioral data platform helps technology leaders make better, more informed decisions. By injecting digital behavioral data into their analytics stack, our patented technology unlocks the power of quality behavioral data at scale–transforming every digital visit into actionable insights. With Fullstory, enterprise businesses move closer to their customers and closer to success. When organizations understand their customers like never before they’re able to create world-class experiences that increase funnel conversion, easily detect malicious behaviors and fraud, and identify their highest-value customers effortlessly. Fullstory is on a mission to make every business more customer centric–made possible only through true behavioral insights–and understanding the sentiment between the clicks.

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Recent Fullstory Reviews

NJ
Noah J.Enterprise (> 1000 emp.)
4.5 out of 5
"A true product analytics powerhouse with a low barrier to entry"
In short, Fullstory flat out works out of the box in the way you would expect it to work, and it works very well. The barrier to actionably working...
Verified User
A
Verified UserMid-Market (51-1000 emp.)
4.5 out of 5
"Solid Product Analytics and Excellent Session Replay"
Fullstory session replay is great and better than many alternatives we considered. In addition to web, native mobile app replay is good, which many...
EF
Esteban F.Mid-Market (51-1000 emp.)
5.0 out of 5
"FS Review"
The ability to understand the customer and its intentions

Pricing Insights

Averages based on real user reviews.

Time to Implement

1 month

Return on Investment

10 months

Average Discount

9%

Perceived Cost

$$$$$
View More Pricing Information

Fullstory Media

Fullstory Demo - Seamless Behavioral Data for AI and Beyond with Fullstory Anywhere
Clean, structured, AI-ready behavioral data delivered directly to your data ecosystem. Sync this data to your destination of choice to power better personalization, forecasting, modeling, fraud detection, and more. Empower your teams to deliver exceptional in-the-moment experiences by pairing it ...
Fullstory Demo - Visualize Behavioral Data with Custom Dashboards
Your own unique control panel that helps you decode key metrics and get straight to the insights behind each data point. Regularly monitor key metrics, track trends in your users' behavior, streamline cross-functional team alignment, and customize insights for your business' unique needs with das...
Fullstory Demo - Powerful session replay combined with AI-powered multi-session summaries and dev tools
Analyze mysterious bugs as they occur in the wild, highlight and act on important sessions using AI, and provide clairvoyant-level customer support to your entire user base.
Fullstory Demo - Understand Mobile App Behavioral Data
Solve your app’s biggest problems and discover what works–without sacrificing performance and privacy--using mobile behavioral data.
Fullstory Demo - Discover wasted SaaS spend and improve employee workflows.
Fullstory Workforce provides visibility into the digital tools that employees use to get work done. With Workforce, teams get the insights needed to optimize their tech stack, create efficient internal support processes, and streamline workflows across internal and third-party apps for a better o...
Fullstory Demo - Turn Analysis into Action Faster with StoryAI
StoryAI doesn’t just simplify analytics; it redefines what’s possible. StoryAI's agents empower teams across industries to navigate the complexities of digital experiences with clarity and confidence. Rapidly generate concise takeaways from multiple sessions to save time and drive focus with Summ...
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Learn what behavioral data is, how it drives better decisions, and why Fullstory is the tool customer-centric brands need.
Play Fullstory Video
Learn what behavioral data is, how it drives better decisions, and why Fullstory is the tool customer-centric brands need.

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792 Fullstory Reviews

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792 Fullstory Reviews
4.5 out of 5
792 Fullstory Reviews
4.5 out of 5

Fullstory Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons
G2 reviews are authentic and verified.
NJ
Director, Product Management - Commerce
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Fullstory?

In short, Fullstory flat out works out of the box in the way you would expect it to work, and it works very well. The barrier to actionably working with your data is super low, both from an integration and from a learning how to use the tool standpoint. While it is highly customizable, it provides an out of the box experience which can get you 80-90% of the way there with fundamental analysis of user behavior data. Review collected by and hosted on G2.com.

What do you dislike about Fullstory?

I have no large items I dislike about Fullstroy. If I were to come up with examples, I would have to pick feature-level gripes such as not being able to change the date granularity of all the charts on a Dashboard with one filter, or not having custom properties separated into separate columns in a data export. Review collected by and hosted on G2.com.

What problems is Fullstory solving and how is that benefiting you?

Fullstory is critical to facilitating the work of our outcome-driven product team. Be it just for regular KPI tracking or as an investigative tool to help us answer questions around prioritization or feature design, Fullstory is our go-to analytics tool. Review collected by and hosted on G2.com.

RG
Director of Analytics
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Fullstory?

Fullstory has become an essential tool for our team at Autodesk, spanning Product Managers, Designers, Analysts, and Engineers. It's been particularly impactful in diagnosing customer issues during new product launches, allowing us to 'walk in our customers' shoes.' The ability to see user sessions firsthand has significantly improved our understanding of friction points and identified key areas for improvement. We've quickly pinpointed and addressed issues, leading to smoother user experiences. Additionally, we're incredibly fortunate to have exceptional support from our enablement team of Jasmine and Liz. Highly recommend Fullstory for anyone looking to gain deep insights into user behavior and optimize their digital experience. Review collected by and hosted on G2.com.

What do you dislike about Fullstory?

It would be great if FullStory had a chrome plug-in that allowed for heatmap visualizations directly our site without having to dive into the tool. We had this with the prior vendor we worked with. It is also fairly costly to track all of our site sessions with FullStory, so we settled on only 30% coverage. Review collected by and hosted on G2.com.

What problems is Fullstory solving and how is that benefiting you?

Understand user engagement and customer friction on our site, surface navigation issues, visualize user journeys, etc. Its saving the team a ton of time time uncovering insights and we are able to react much quicker from a development perspective. Review collected by and hosted on G2.com.

Verified User in Financial Services
AF
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Fullstory?

Fullstory session replay is great and better than many alternatives we considered. In addition to web, native mobile app replay is good, which many competitors lack. We also find the segments, metrics, and funnels useful. Most of our organization uses session replay frequently: product teams, engineering teams, customer service, fraud, and compliance. All the features around replay are solid like redaction, note/share, heat map, etc. And it's valuable to have a top-tier session replay tool integrated with product analytics.

It's easy to search sessions and inspect them to find events/actions to instrument. That also makes it easy to define events within the platform for ad-hoc needs, but we've found we need to instrument ourselves for important tracking/reporting. We even set up alerts on FullStory metrics to look for errors from the customer perspective.

We've been a customer for multiple years, and the FullStory account and support teams are helpful. Review collected by and hosted on G2.com.

What do you dislike about Fullstory?

The product analytics charting/metrics are good, but other tools are more dynamic here (multiple metrics, tables of metrics, editing charts, etc.). FullStory continues to add these features.

It's expensive, but at this point, the cost vs. value is acceptable.

It's not as broad as some other product tools (with technical monitoring, experimentation, feature flagging, etc.). FullStory's strength is session replay, and it's great at that. As they continue to add capabilities, we will continue to compare the value of best-of-breed session replay and their product analytics with the value of having sessions integrated with experiments, feature flags, event streaming, etc. Review collected by and hosted on G2.com.

What problems is Fullstory solving and how is that benefiting you?

Troubleshooting web and mobile app issues. Alerting on customer experience errors. Tracking A/B tests and feature releases. Researching customer complaints/issues. Helping customer service agents assist customers. Identifying experience improvements. Review collected by and hosted on G2.com.

TP
Technical Support Specialist
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
Rating Updated ()
What do you like best about Fullstory?

Very helpful in showing what customers have done in our application and when. We use it frequently in our support, and it's very easy to see their actions to drill down the root cause. I also love the logs it provides, as they're helpful for Jira bug tickets. Having the ability to choose the playback speed as well as skipping activity toggled on and off is amazing, as well! Review collected by and hosted on G2.com.

What do you dislike about Fullstory?

I would like to be able to see the documents the customers are seeing within FS since we're able to log into the cutsomer organizations to see them anyway - it would be nice to just be able to review it during the FS videos.

I would like to see timezones within the times under the videos so we know exactly when the customer was doing their activities.

I would also like to be able to set how many seconds back to rewind. 7 seconds seems a bit arbitrary, and I'd love to configure anything from 1 to 60 seconds. Review collected by and hosted on G2.com.

What problems is Fullstory solving and how is that benefiting you?

Seeing what customers are doing to help them troubleshoot support issues. Review collected by and hosted on G2.com.

MK
Head of Onboarding at Preflect
Marketing and Advertising
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Fullstory?

The most helpful thing about Fullstory is it enables me to view user sessions for our platform which speeds up the troubleshooting and to ensure we're not missing anything.

For the tech support end, being able to see the sessions eliminates unnecessary back and forth with clients too! Review collected by and hosted on G2.com.

What do you dislike about Fullstory?

It would be easier to use if the interface was more user friendly and had all the sessions for various categorized by day/time in the dashboard. Review collected by and hosted on G2.com.

What problems is Fullstory solving and how is that benefiting you?

Fullstory gives me a way to verify user sessions on the platform to see what actions were taken especially when troubleshooting account issues and/or potential bugs. This enables my team to get to the bottom of support tickets and escalate with the dev team as needed, cutting down the time for help ticket resolutions. Review collected by and hosted on G2.com.

Verified User in Consumer Services
UC
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Fullstory?

Fullstory is great in understanding behavioural triggers & insights to support product optimisation. The data and insight provided through segments and session views is invaluable. As a designer, I can also look at things like heatmaps and rage clicks to see pain points that help us optimise our user experience. Review collected by and hosted on G2.com.

What do you dislike about Fullstory?

The implementation requires engineering effort, if the product or pages are regularly updated, as we do with a lot of legacy code, then it needs to be built into workflows across all teams to ensure its effectiveness. Review collected by and hosted on G2.com.

What problems is Fullstory solving and how is that benefiting you?

It supports us in understanding customer behaviours and user experience pain points. This allows us to optimise our product experience, messaging and feature development to increase customer retention and attract new users. Review collected by and hosted on G2.com.

ZR
Senior UX Researcher
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Organic
What do you like best about Fullstory?

FullStory has been a game-changer for us. The platform is powerful, but what really sets it apart is the support. Working with Liz, Jill and the team has been fantastic—they truly feel like partners, not just vendors. Their insights and dedication have made a huge impact. Review collected by and hosted on G2.com.

What do you dislike about Fullstory?

There's a bit of a learning curve, but the payoff makes it more than worth it. Review collected by and hosted on G2.com.

What problems is Fullstory solving and how is that benefiting you?

Fullstory gives us clear visibility into how users actually experience our site. It helps us quickly identify issues, improve UX, and prioritize what matters most—based on real user behavior. Review collected by and hosted on G2.com.

ID
Digital Operations
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Fullstory?

The ability to set up some very deep funnels and segments that give us a very intimate view of issues our users have. Review collected by and hosted on G2.com.

What do you dislike about Fullstory?

The huge amount of tracked events it is actually spending from its quota. Review collected by and hosted on G2.com.

What problems is Fullstory solving and how is that benefiting you?

It allows us to do very detailed replays on some very specific scenarios. Review collected by and hosted on G2.com.

RB
Product Tracking Specialist
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Seller invite
Incentivized Review
What do you like best about Fullstory?

Fullstory is super easy to use, it offers real time data which is super beneficial for the industry I work in, and the fact that we can see where users get stuck via recordings in real time as well. Review collected by and hosted on G2.com.

What do you dislike about Fullstory?

the lack of chart differences available to users, and that we can't rename data within a particular event happening. At the moment, backdated abbreviated datapoints are only understandable for my manager and I only. Review collected by and hosted on G2.com.

What problems is Fullstory solving and how is that benefiting you?

We have found flows where users get stuck in performing particular actions and failing, resulting in drop offs. Thanks to the realtime function of session replay, we have been able to spot issues immediately, and also resolving issues which we could not reproduce on our end. The dev tools in the session replay allow us to monitor certain errors that arise on the fly as well. This will have a tremendous benefit in helping us help users complete their journeys successfully. Review collected by and hosted on G2.com.

ZC
Design Manager – Existing customers
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Fullstory?

Not only do you get full video playback of what users do with all the searching and filtering tools you would want, but you also get a full suite of query tools to roll up that qual data into quantitative dashboards to see system health at a glance. It's become a core part of our business, and certainly our design and product function, mainly because of how easy it is to use (no easy feat given its complexity); getting the team to adopt it has been a cinch.

What's most impressive though is how fast it is while being so powerful. editing queries is easy because you can see results update in real time as you zero in on what you're looking for. Review collected by and hosted on G2.com.

What do you dislike about Fullstory?

Not a lot honestly. If pressed, I would say that as we get into the more advanced functionality, fullstory does ask you to put in the work to configure it. while it has a lot of tools to make this clear, giving fullstory an understanding of your site map and relevant company specific metadata is key. Review collected by and hosted on G2.com.

What problems is Fullstory solving and how is that benefiting you?

- Democratising access to customer insights

- Helping product and design align on succes metrics

- reducing the time between speculation and having real data Review collected by and hosted on G2.com.