Ingram Marketing Advantage
Consumer Marketing Agency

Ingram Marketing Advantage

Meet your new digital marketing partners. Our team of experts are pioneers in title marketing and know how to drive online consumers to buy your books and grow your business.

Schedule a Consultation

Our fully managed offerings are unique.

Ingram Marketing Advantage is the full-service agency group within Ingram’s broader Consumer Marketing services offering. It is currently available to publishers distributed by Two Rivers, Consortium, Publishers Group West, and Ingram Academic.

Convert Title Sales

Optimization Across All Formats

We enhance metadata at the title group level to improve audience reach and sell-through across all book formats. 

Data Analysis for Books

Interwoven with Sales and Distribution

Our marketing services work hand in glove with the sales team to make sure we’ve optimized the opportunity from all angles.

Prioritize Marketing Actions

Analytics and Education

We’ll use data to identify untapped demand potential, delivering reporting and audience analytics so you can learn too! 

Ingram Marketing Benefits
From Backlist to Big Mover: How West Margin Press Used Actionable Data to Profit from an Opportunity
SLIDE SHARE

Ingram Marketing Advantage and Strategic Reader Advertising

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Testimonial

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Angela Johnson
VP, Job Title

Choose the Marketing Solution that is Right for You

Frontlist Marketing Solutions

Elite Frontlist Marketing Service

Omni-channel marketing campaign

Four or more audience targets

In-house creative expertise and asset curation

Amplified publicity on most relevant social channels

Mid-campaign strategy re-group to ensure best tactics

Essential Frontlist Marketing Service

Two-channel marketing campaign

Two audience targets

Creative feedback and direction for publisher created assets

Optional add-on: A+ content and social media asset creation

Post-Publication Sell Through

Aid in sell-through of Amazon inventory after publication

Optimization and management of publisher on-sale Amazon campaign

Research into potential new audience targets

Alleviate publisher bandwidth and mitigate returns

Branding Campaign

Establish publisher’s brand in front of two key audience targets

Broaden reach on Amazon for entire publisher catalog

Update publishers social channels to align with branding campaign

Optional add-on: A+ content and social media asset creation

Backlist Marketing Solutions

Backlist Marketing Service

Titles enrolled in the backlist program receive BISAC and keyword optimization

Fully managed marketing and promotion for selected titles; IMA covers all ad costs

Quarterly marketing insights based on IMA strategy and the industry as a whole

No up-front financial risk to publisher, as all fees based on title sales growth year-over-year

In 2022, Ingram Marketing Advantage helped publisher clients by…

  • Updating 500+ keywords and BISAC codes to increase discoverability
  • Helping to increase sell through of overstocked titles and mitigate returns
  • Maximizing sales and increased title uplift of our backlist catalog 170% in Q4 2022

Foundational Marketing Solutions

Title Metadata Optimization

Complete title analysis to identify gaps and enhancement opportunities

Extensive research to determine metadata changes that will impact overall discoverability

Full optimized keywords, BISAC, and product descriptions

Product Page Optimization

Expert metadata optimization

A+ Content creation and 3D product shots

Enhance Amazon product page with additional content (interior images, reviews, author videos, etc.)

Optional add-on: Flipbook creation

Author Tour Marketing

Geotargeted Meta ads to reach target audiences surrounding an author's tour

Target audience minded copy writing for social ads

Campaign reporting and audience insights report to share with author

Social Media Branding Toolkit

Establish accounts and consumer branding as-needed on relevant social channels

Branding tool-kit and example ad copy relevant for publisher’s target audience per platform

1:1 social media consultation with digital marketing expert

“The Ingram Marketing Advantage team is a ‘deep bench’ of digital marketing mavericks who bring a genuinely collaborative spirit to the mission to reach and activate our target readers. They are strategic, creative, value-minded, and invested in the success of our books.​”

Spiegel & Grau

Julie Grau
Partner & Co-CEO
Spiegel & Grau

“IMA has been an incredible partner for Bard Press. They have found new audiences across a variety of platforms for our best-selling title. Low acquisition costs and new sales growth is a good combination.”

Bard Press

Todd Sattersten
Publisher
Bard Press

“I’ve worked with many advertising agencies on book promotion, but none have displayed the same creativity and flexibility… they have shown a remarkable capacity to identify and leverage new platforms and new creative. And they’re a pleasure to work with!”

Plough

Trevor Wiser
Sales & Marketing Director
Plough

“The Ingram Marketing Advantage team is not only a pleasure to work with, but they maximize sales, without a doubt… They took our basic information and reworked or added to it, making it so much more consumer facing that translated into increased sales.”

Welbeck

Kim Brown
VP of Sales & Marketing
Welbeck

Meet the Marketing Advantage Team

Agustina Casal

Agustina Casal

Director of Digital Sales and Marketing

Agustina has over fifteen years of publishing experience, providing independent publishers expertise in digital and e-commerce sales. She leads both the Ingram Marketing Advantage business as well as Ingram’s digital sales strategy, where she focuses on growing ebook and audio sales and expanding merchandising opportunities for over 600 trade and academic publishers.

Devyn Downey

Devyn Nance

Manager Digital Marketing

Devyn brings more than 10 years of experience leading consumer focused digital marketing campaigns for USA Today and 250+ brands. She is an expert in scaling strategy and execution across social, search, display, retail and content marketing, having worked with bestselling authors, leading country music artists and two award winning campaigns.

Kellie Otis

Tobias Madden

Digital Marketing Manager

Tobias recently moved to NYC from Australia where he gained tremendous experience as a Senior Marketing Executive for Bloomsbury Publishing, championing marketing campaigns in AUS for authors and brands such as Sarah J Maas, Harry Potter, Elizabeth Gilbert and several notable YA authors. The experience he has strategizing and executing frontlist campaigns on Meta, Google Display, TikTok, influencer marketing and other channels positions him well in running thoughtful, sales-driving digital campaigns for our publishers.

Kellie Otis

Jessica Rogers

Publisher Engagement Specialist

Jessica is the primary liaison for publishers enrolled in IMA, managing the onboarding process, communicating campaign results, and advising publishers on the digital marketing landscape. After working with the Two Rivers and Ingram Academic client management team, Jessica made the switch to IMA, bringing a deep understanding of publisher needs with her.

Chaselynn Bowser

Chaselynn Bowser

Marketing Specialist

Chaselynn brings almost 10 years of publishing, book marketing, and ecommerce experience to the IMA team from Lifeway Christian Resources. She has worked on marketing campaigns for several NYT bestselling titles, building brand awareness for publishers and authors, and executing creative campaigns and promotions to drive traffic, increase sales, and combat the effects of supply chain limitations on their e-commerce platform.

Kellie Otis

Kellie Otis

Sales Reporting Coordinator

Kellie comes from the indie bookstore world where she was assistant manager and buyer for three years following her graduation from NYU. After supporting Ingram’s Mass Merch and Gift teams in the Special Sales department for a year, she switched to the IMA team where she brings her deep knowledge of analytics, sales, and our publisher’s catalogs.

Kellie Otis

Sarah Woods

Digital Sales Assistant

Sarah joins IMA from Barnes & Noble where she was Sales & Inventory Manager, specializing in display merchandising and social media for her store. Her knowledge of books and the book industry make her an asset to the team as she assists Devyn Nance and Tobias Madden with our Frontlist Marketing Service.

Learn How Marketing Advantage Can Help Grow Your Business

From Backlist to Big Mover: How West Margin Press Used Actionable Data to Profit from an Opportunity
Case Study

Marketing Insights Sparks Increase in Sales of Backlist Title

Read Now
Testimonial

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vivamus lacinia nulla nulla, et elementum augue viverra ut. Cras volutpat euismod ante at volutpat. Suspendisse potenti. Cras non conjectuur commodo tortor, ut feugiat mi.

Angela Johnson
VP, Job Title

From Backlist to Big Mover: How West Margin Press Used Actionable Data to Profit from an Opportunity
Case Study

Marketing Insights Sparks Increase in Sales of Backlist Title

Read Now
Testimonial

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vivamus lacinia nulla nulla, et elementum augue viverra ut. Cras volutpat euismod ante at volutpat. Suspendisse potenti. Cras non conjectuur commodo tortor, ut feugiat mi.

Angela Johnson
VP, Job Title